A huge percentage of purchasers in the US are millennials. Although this generation is defined without a real finite start and end date, it’s thought to be those born between circa 1980 and circa 2000. These people in their late teens to late thirties are expected, by many experts, to completely change the trajectory of the country’s economy. They have a huge impact and buying power. This includes buying tickets for events! If you’re wanting to market your events to this particular generation, try these tips:

Be Optimized for Mobile

It’s no surprise that in the age of technology mobile ticketing is important. More people than ever are making purchases on their smartphones. Millennials expect that. (They grew up with computers after all.) These days mobile-friendly isn’t good enough. Millennials want things to be mobile-optimized, meaning designed specifically for their phone. ExtremeTix understands this, and that’s why, long ago, we adopted a “mobile first” attitude when developing and improving our ticketing platform.

Utilize Social Media

Millennials love their social media. Whether it’s Facebook, Twitter, Snapchat, Instagram…you name it, they’ve got it. It’s valuable, and not to mention FREE, to utilize these platforms. To get attention from the younger generation, you must speak through the channels they use regularly. Having an ‘Event’ page on Facebook for your upcoming event allows them to RSVP to it online, invite their friends virtually, and post photos tagging your event/location. It’s an incredible tool for gaining exposure. Use hashtags, post fun videos, and add links to your purchase page wherever possible. Get the word out, tag some friends, and soon you’ll see your ‘likes’ climbing.

Provide Customer Support…and Fast

Millennials don’t like to wait for things. Being responsive as far as customer service is a huge deal. If someone calls or emails about a problem with their ticket and they get no response or a delayed one, they could be angry and take to Yelp to share their bad experience. Don’t ever let your guests be ignored! It’s the easiest way to turn a panicked customer into an upset one. Customer service is key to success and that’s why we have a customer support call center open every day of the year, even weekends and holidays. Ticket buyers expect immediate help and we’re glad to be able to offer that when most competitors don’t.

It seems like the term “millennial” is being thrown around a lot these days. But it’s for good reason! This generation is impactful and when it comes to selling and they’re a demographic you just can’t ignore. For more sales tips or help with your upcoming event’s ticketing, feel free to reach out to us here.

About the author
Shannon Davidson Marketing Representative

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